Privacy policy

Privacy Policy

Last Updated: July 2026

This Privacy Policy explains how WHATTOWEARLONDON ("we", "us", or "our") collects, uses, shares, and protects your personal information when you visit our website, make a purchase, or otherwise interact with our services.

By using our website, you agree to the collection and use of your information as described in this Privacy Policy.

Information We Collect

When you visit our website or place an order, we may collect the following information:

  • Name

  • Billing and shipping address

  • Email address

  • Telephone number (if provided)

  • Payment information (processed securely by our payment providers—we do not store your full payment card details)

  • Order history

  • Device information such as IP address, browser type, operating system, and cookies

  • Information you provide when contacting customer support

How We Use Your Information

We use your personal information to:

  • Process and fulfil your orders.

  • Provide shipping updates and order confirmations.

  • Respond to enquiries and customer support requests.

  • Process refunds and returns.

  • Prevent fraud and maintain the security of our website.

  • Improve our products, services, and website.

  • Comply with legal and regulatory obligations.

  • Send marketing emails where you have chosen to receive them. You can unsubscribe at any time.

Shopify

Our store is hosted on Shopify Inc., which provides the e-commerce platform that allows us to sell our products.

Shopify securely stores your information and processes it in accordance with its own privacy practices. For more information, please refer to Shopify's Privacy Policy.

Payment Processing

Payments are securely processed by our authorised payment providers.

WHATTOWEARLONDON does not collect or store your complete payment card details.

Cookies

Our website uses cookies and similar technologies to:

  • Keep your shopping cart active.

  • Remember your preferences.

  • Improve website performance.

  • Analyse website traffic.

  • Help us understand how visitors use our website.

  • Deliver relevant advertising where applicable.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain website features.

Marketing Communications

If you choose to subscribe to our newsletter or opt in to receive marketing communications, we may send you emails about new arrivals, promotions, special offers, and other updates about WHATTOWEARLONDON.

You can unsubscribe from our marketing emails at any time by clicking the "Unsubscribe" link included in our emails or by contacting us at whattowearlondon@yahoo.com.

Choosing to unsubscribe from marketing emails will not affect transactional emails relating to your orders, such as order confirmations, shipping updates, or refund notifications.

Sharing Your Information

We may share your information with trusted third parties only where necessary, including:

  • Shopify

  • Payment processors

  • Shipping and delivery companies

  • Fraud prevention providers

  • Website analytics providers

  • Marketing service providers (where you have opted in)

We do not sell your personal information.

International Customers

As we ship worldwide, your information may be transferred to and processed in countries outside your country of residence.

Where required by law, we take appropriate safeguards to protect your personal information during international transfers.

Data Retention

We retain your personal information only for as long as necessary to:

  • Fulfil your orders.

  • Comply with legal, tax, and accounting obligations.

  • Resolve disputes.

  • Enforce our agreements.

When your information is no longer required, it will be securely deleted or anonymised.

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

  • Access your personal information.

  • Correct inaccurate information.

  • Request deletion of your information where permitted by law.

  • Restrict or object to certain processing.

  • Withdraw consent for marketing communications at any time.

  • Request a copy of your personal information.

If you wish to exercise any of these rights, please contact us using the details below.

UK & European Economic Area (EEA)

If you are located in the United Kingdom or the European Economic Area, your personal information is processed in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and other applicable data protection laws.

You also have the right to lodge a complaint with your local data protection authority if you believe your personal information has been handled unlawfully.

Children's Privacy

Our website is not intended for children under the age of 16, and we do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us so we can remove it.

Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, or Shopify's services.

Any updates will be posted on this page with the revised "Last Updated" date.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

WHATTOWEARLONDON

Email: whattowearlondon@yahoo.com